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Inflection

The raising or lowering of voice pitcha way of reinforcing the meaning of a word by changing the way it is said. See also fluctuation.

ISDN

Integrated Services Digital Network. Special high-quality lines that allow voice recording to be digitally transmitted from one recording facility to ...

Jingle

A musical commercial.

Laundry List

A string of copy points--adjectives or prices and items in the copy. Sometimes a list of benefits of the product or service. The object for the talent...

Lay it down

Another phrase meaning lets record.

Lay out

Dont speak, as in Lay out while the music plays in this section.

Level

To set a voice at the optimal point. When the engineer says, Lets get a level, the actor will start reading the copy at the level theyll be speaki...

Library Music

Pre-recorded music that producers use when the budget doesnt allow original music. Each piece of music requires a fee to be paid, usually on an annua...

Line Reading

When a producer explains to a voice talent how they want a line read by reading it themselves.

Lines

The copy thats read by the voice talent. To run lines is to rehearse a dialogue with another actor.

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