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Live mic
The mic is on and can pick up everything said in the booth. That means everyone in the control room. See hot.
Live tag
The copy delivered at the end of a spot, usually by a staff announcer at the radio station.
Local
Refers to the union in a particular locale. Usually accompanied by a number, i.e., AFTRA Local 47.
Looping
The older technology of recording background sound effects and noises for TV or film. Done in post-production after the show is recorded.
Lows
The low frequency of a voice.
Major Markets
Refers to the Big Three: New York, Chicago and Los Angeles. These markets pay the most in voice-over work.
Marking Copy
Placing different marks above, below, around, in between and circling words on a script. Best done in pencil, because direction or emphasis may change...
Master
The original recording that all dubs are made from.
Mic
A common form of the word mike, as in microphone.
Milking
Stretching words out and giving them as much emphasis as possible, as in Milk it.