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Live mic

The mic is on and can pick up everything said in the booth. That means everyone in the control room. See hot.

Live tag

The copy delivered at the end of a spot, usually by a staff announcer at the radio station.

Local

Refers to the union in a particular locale. Usually accompanied by a number, i.e., AFTRA Local 47.

Looping

The older technology of recording background sound effects and noises for TV or film. Done in post-production after the show is recorded.

Lows

The low frequency of a voice.

Major Markets

Refers to the Big Three: New York, Chicago and Los Angeles. These markets pay the most in voice-over work.

Marking Copy

Placing different marks above, below, around, in between and circling words on a script. Best done in pencil, because direction or emphasis may change...

Master

The original recording that all dubs are made from.

Mic

A common form of the word mike, as in microphone.

Milking

Stretching words out and giving them as much emphasis as possible, as in Milk it.

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