Savlon Healthy Hand Chalksticks

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Soundarya J

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Video Narration
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Description

An ad film that won the Gold at Cannes documenting the initiative by Savlon providing kids in rural India that uses slates an chalks in schools with soap infused chalk sticks to help reduce dropouts from schools due to illnesses caused by eating their midday meals without washing their hands.

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Vocal Characteristics

Language

English

Voice Age

Young Adult (18-35)

Accents

British (General)

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
kids love to use their hands. Kids explore the world with their hands. In India, they use their hands for one more thing. Eating, not washing their hands with self is one of the main causes for illnesses and dropouts in rural schools of India. Kids still use chalk and slate, too, right? So Saville, on one of India's leading hygiene, Brandes, gave shape to a simple idea. Choke sticks infused with introducing Saville on healthy hands joke sticks. He's worked just like regular chalk sticks. But at lunch break, they did more than just writing chalk powder turned into so on its own, the's chalk sticks happen. Introduced in schools across the country, along with national news coverage on TV, this simple innovation got featured in over 17 years papers. It generated a reach 4.3 million on Twitter and 3.2 million on Facebook in just four days. This led to huge demand for the chalk sticks from schools and NGOs. It's food grade safety certification got us our biggest prize. Lecture Pas Tre, world's largest provider of school. Midday meals approached us to distribute thes chalks to more than a 1,000,000 Children Every day we are now working hand in hand with schools on NGOs to provide these chalk sticks for free. KidsHealth will now be in good hands their own.