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The consumer goods market is considered the largest in the world, estimated at $2 trillion. Consumer goods are considered any good purchased by the end consumer (ie: not a manufacturer or reseller). These include a range of items such as food, clothing, automobiles, personal care, etc. Consumer goods are often purchased on brand recognition so it's important to build a loyal customer base.

The four types of consumer products are convenience products, shopping products, speciality products, and unsought products.

Convenience products tend to be purchased with high frequency and often rely on brand recognition (laundry detergent, toilet paper, flour, etc.). Shopping products are purchased with a bit more focus on quality, price and other attributes (clothing, shoes, furniture). Speciality products are, as the name implies, a special purchase. They are purchased with significantly less frequency and involve a high level of discretion from the consumer (expensive cars, professional music equipment). Unsought products are things that the consumer doesn't know about or doesn't anticipate needing. New products are typically unsought.

Both staple and impulse goods are consumer products, but they differ based on frequency of need. Staple goods are products that are needed regularly, even daily. Impulse goods are products that are purchased on a whim, or impulse, and are not required for everyday living.

Advertising campaigns are used effectively with both types of products.

Anything that is purchased by a consumer for consumption can be considered a consumer product. Things like clothing, food and retail products are consumer products.