Creative Brief Template

A solid creative brief can keep everyone on the same proverbial and literal page, maintaining the integrity of your target messaging and ensuring that the project stays on task. This is especially important when hiring voice over talent, as knowing what you need is the first step to hiring who you need. Plus, when you’re able to share a creative brief with the voice over actor, so he or she understands your project as well as you do, you ultimately stand the best chance of success in the first take.

This creative brief template includes key questions you should ask yourself, your team, and your project stakeholders, in order to ensure that your project starts on the right foot, and stays there.