Each year, we survey our clients to gain an understanding of the kinds of projects they use voice for, trends in their content needs, and where they see the industry heading. Last year, the world of audio, content creation, and voice experienced a massive shift as generative AI entered the industry. Today, our clients–agencies, creatives, and technology companies–are responding to these changes, and are navigating the balance between innovation, the authenticity of the human voice, and the ethics of it all.

After connecting with frequent voice buyers to analyze their needs, preferences, and predictions for the upcoming year, we’ve identified one overarching priority that remains consistent across industries and content types—the human element of voice and its ability to foster connection.

In this year’s Voice & Audio Trends Report, we’ll explore how audio ties together branding efforts, why multilingual content is important, and how creatives feel about AI voice.