The popularity of eLearning has changed substantially over the last few years, with technology making education and knowledge sharing more accessible than ever. As of 2022, the global eLearning market size was valued at USD 399.3 billion with an anticipated growth rate of 14% compound annual growth rate (CAGR) between 2023 and 2032. Whether it’s for a mandatory certification, professional upskilling, or exploring personal interests, digital learning has empowered individuals to pursue knowledge and skills at their own pace, tailor their learning experiences to specific needs, and access diverse educational resources from anywhere in the world.
Traditionally, eLearning has been associated with video lectures and modules, often used for continuing education. However, the way eLearning takes place today has evolved significantly. In this report, when we refer to eLearning, we’re referring to the use of digital technology to access educational resources and instruction outside of the traditional classroom setting. Think video modules, online courses, webinars, educational video games, in-app learning (like Duolingo), augmented/virtual reality or even educational content found on social media.
This report will dive into the finer details of how learners prefer to absorb information through eLearning content. We surveyed hundreds of American eLearners to understand how eLearning fits into their life–their goals, preferred formats, investment level, to name a few–and to gain an understanding of how learners like to absorb information.