08. Ken and Lisa Technical eLearning Demo

Transcript

Note: Transcripts are generated using speech recognition software and may contain errors.
one of the most important aspects of search engine optimization S C O is optimizing your page content. Optimizing simply means putting the keywords you've selected into your Web pages in the right places with the right formatting. The first thing to understand is that you should only use 12 to search terms to optimize each page. Once you've selected a page to optimize under the search terms you were going to use, all you have to do is put those words in the right places of the HTML code, and you're done where the search terms go. One Your pages title tag to your keywords and description. Meta tags three in the first paragraph of body text and four in the text of any links that point to the page. If you need ideas for words that you can use to describe your services, view our list of keywords