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In-house
A production produced for the client in the clients own facilities.
Inflection
The raising or lowering of voice pitcha way of reinforcing the meaning of a word by changing the way it is said. See also fluctuation.
ISDN
Integrated Services Digital Network. Special high-quality lines that allow voice recording to be digitally transmitted from one recording facility to ...
Jingle
A musical commercial.
Laundry List
A string of copy points--adjectives or prices and items in the copy. Sometimes a list of benefits of the product or service. The object for the talent...
Lay it down
Another phrase meaning lets record.
Lay out
Dont speak, as in Lay out while the music plays in this section.
Level
To set a voice at the optimal point. When the engineer says, Lets get a level, the actor will start reading the copy at the level theyll be speaki...
Library Music
Pre-recorded music that producers use when the budget doesnt allow original music. Each piece of music requires a fee to be paid, usually on an annua...
Line Reading
When a producer explains to a voice talent how they want a line read by reading it themselves.